Using Products to Offer Course Enrollment to External Users

Be sure to review our overview of Courses: Introduction to Courses

When you create a Course, it is not yet publicly available for Students to purchase. You'll first need to create a Product for your Course. The Product will attach all of our eCommerce elements to your Course, and allow potential Students to purchase and access your Courses on their own through our automated system. 


Courses cannot be accessed without first being added to a Product. This includes free Courses as well. A Course must first be added to a Product, and then it will be accessible through the Course Catalog or available for manual Student enrollment by an Admin.

In this article

The Course Catalog

The Course Catalog page is the showcase of all the Products you offer. All the information you will add to your Product can be found here. The Course Catalog is where potential Students will browse your offerings, add Products to cart, and checkout and complete purchases.

The Course Catalog is also fully customizable. To find out more, visit our Customizing Site Pages guide.

Create a New Product

The Products page is found through the dashboard, by heading to eCommerce > Products.

On the Products page you'll find a listing of every Product in your account. You can choose to edit any existing Product. You are also able to create a new Product by selecting Add Product.

Choose the Product Type

The first step in creating a new Product is choosing the type: Simple or Subscription.


A simple Product is treated as one single item for purchase. For example, a Product containing access to one Course, 


A subscription Product is an ongoing purchase at set intervals. Based on the payment schedule, the Student's credit card will be charged regularly for as long as they are enrolled. 

General Details

The General Details section is where you add the basic descriptors of your Product.


The title of the Product will display in your Course Catalog, as well as appear on order forms and e-commerce email notifications.


We recommend writing a paragraph description of your Product, to provide details to your potential Students. The description is visible in the Course Catalog, when a Product is selected, and before the Product is added to the cart.

Featured Image

The Featured Image of the Product will appear on the Course Catalog. We recommend uploading a unique image to make your Product stand out.

If you choose not to upload an image, a sample image will be displayed instead.

The image is in a 3:2 aspect ratio, with the width being 1.5 times the size of the height. We recommend image dimensions of 300 px by 200 px, but any dimensions that maintain the 3:2 aspect ratio will display without stretching the image.

The file must first be uploaded to the Media Library, where it can then be selected for your Featured Image.

The Media Library houses all the uploaded files you use in your account. All uploaded files can be found here. 


There are two ways to access the Media Library. 

You may upload files to the Media Library through your dashboard by navigating to Assets > Media Library. 

Or, you can launch the Media Library directly from the Create Product page by selecting Browse Media.


Inside the Media Library, you can add your image by dragging your file or selecting Upload Media.


Once the file has been uploaded successfully, it will be listed in the Media Library. You can then select it for use in your Product.

Set the Price

The price of your Product can be set in the Price section. 


If you would like your Product to be marked as Free in the Course Catalog, set your price to 0.

Regular Price

A simple Product will have the option for a regular price. This would be a one time purchase with payment due at checkout.

Subscription Price

A subscription Product will have the option for a subscription price. You can select the payment interval as days, weeks, months, or years. You can also choose for the subscription to expire at a set interval.

Offer a Sale

If you would like to offer a sale period for your Product, you can automate that in the Sale section.

Set the sale price as a lower amount than your regular price. You can also optionally schedule a start and end date to your sale period to create a limited time offer.

Allow a Free Trial

It's possible to create an automated free trial period for your Product. This option is only available for subscription Products.

When enabled, you can set the interval of your free trial in days, weeks, months, or years.

When a Student purchases the Product, their credit card will not be charged until the free trial period has concluded.

Set Availability

If you are offering a limited number of seats for your Product, you can set the availability in the Course Catalog to show potential Students.

There are three options for availability:

  • In Stock the Product is available to anyone who wishes to purchase it
  • Out of Stock the Product is no longer available for purchase
  • Coming Soon the Product has not been made available yet

Add Course Access


Adding a Course category to a Product will grant the purchaser access to every Course included in that category. That is in addition to the associated Courses added in this section. A student will receive access to both the Courses listed in associated Courses and the Courses in a Course category.

The most important aspect of creating a Product is adding Course access to it. This allows a Student to make a single purchase and receive access to a bundle of Courses. 

This also allows an Instructor the ability to add or remove Course access for a Student after the Product has been purchased, which can be important for a subscription Product.

Select Associated Course

You can add as many Courses as you would like as an associated Course. Just search for your current Courses through the dropdown menu to add them.

Choose Categories

If you have previously created a Course category, you can quickly associate all the Courses in that category with this Product. Using categories can help save you time in this process as well as keep groups of Courses bundled together.


You have the option to add search engine optimization to your Product if you wish. Adding relevant keywords may help increase traffic to your Product, and help with sales.

Next Step

Now that your Product has been created, you'll want to learn more about all the eCommerce aspects of your account. These guide will take you through everything related to eCommerce: